Episode

From Breach to Brand Trust: Jeff Nulsen on Rebuilding and Scaling with AI

July 23, 2025
From Breach to Brand Trust: Jeff Nulsen on Rebuilding and Scaling with AI

After a security crisis threatened its reputation, N-Able's CMO rebuilt brand trust through strategic storytelling and AI-powered personalization. Discover how he transformed crisis into growth.

Show Notes

Brand Trust

In this episode of Margins and Mandates, Jeff sits down with Jeff Nulsen, a seasoned marketing executive, to unpack how he helped transform a brand trust overshadowed by security crises into a thriving, trusted growth engine while serving as CMO at N-Able.

Jeff shares how the spin-off from SolarWinds meant rebuilding trust from scratch, why in-person events were critical to changing the narrative, and how AI is now unlocking next-level personalization, segmentation, and scale in B2B marketing.

If you’re navigating brand recovery, platform positioning, or AI’s real impact on demand gen — don’t miss this conversation.