AI, HR, and the Future of Work: Marketing Insights from Pam Boiros

Pam Boiros explores how AI reshapes HR, recruitment, and marketing strategy. She reveals why adoption hinges on mindset change, not just tools, and what B2B leaders must do to thrive.

Show Notes

In this episode of Margins and Mandates, Jeff sits down with ⁠Pam Boiros⁠, fractional CMO, marketing strategist, and co-founder of ⁠Women Applying AI⁠. Pam shares her journey from leading marketing at major HR tech companies to building her consulting practice, ⁠Bridge Marketing Advisors⁠, where she helps B2B tech companies harness AI for growth.

• How AI is reshaping recruitment, employee experience, and the role of HR leaders
• Why AI adoption is as much about mindset and behavior change as it is about tools
• The shifting demands on marketing teams in an AI-first world
• The future of content in the era of LLM-driven search

Pam’s mission to help women future-proof their careers through Women Applying AI. It’s a candid look at how leaders can navigate AI disruption while building trust, creativity, and resilience in their organizations.

• Pam’s LinkedIn
• Pam’s Website
• Women Applying AI website